Creative
by Nature. Strategic by Design.
I’m a journalist-turned-designer committed to building bold, human-centered brands through storytelling, strategy, and no-code design. With a background in communications and a passion for clean, intentional aesthetics, I craft experiences that connect ideas to people — and people to purpose.
About Me
I’ve spent over a decade moving between content creation, graphic design, creative writing, and digital communication. My work lives at the intersection of clarity and creativity, helping brands shape their identity and express their vision with meaning and consistency. I believe in strategic simplicity — where design isn't just beautiful, but built to resonate and perform.
Story Behind the Skills
From journalism to design, my path has always been about communication. I began telling stories with words, then expanded into visuals, structure, and digital experiences. During my years leading institutional communications at the Museum of Contemporary Art of Zulia (MACZUL), I developed campaigns that blended culture, clarity, and public engagement — shaping my approach to design with meaning. That evolution led me to co-found InBites, where content, design, and development come together to build brands with purpose and personality. Every project is an opportunity to connect, clarify, and create something that leaves a mark — visually and emotionally.
About Inbites
InBites is a creative studio I co-founded in 2018 alongside a developer and longtime collaborator. Our mission: help businesses express who they are through design that speaks, feels, and works. We specialize in branding, no-code web design, and digital strategy, combining a journalistic eye for message with technical and visual precision. Whether launching new projects or elevating existing ones, we design experiences that are both beautiful and functional — built to grow with your brand.
Creative
Path
WEB DESIGNER & SITE LAYOUT SPECIALIST
(2018 – Present)
Co-founder of InBites Agency. Focused on UX/UI layout, branding, and responsive websites for founders, creatives, and small businesses.
FREELANCE CONTENT CREATOR & WEB DESIGNER
(2015 – 2018)
Worked independently via sincaja.com, creating digital content, building websites, and managing online communities.
HEAD OF PRESS & INSTITUTIONAL COMMUNICATIONS
(2011 – 2015)
Led communications strategy at the Museo de Arte Contemporáneo del Zulia. Defined the brand voice, launched CSR initiatives, and shaped the museum’s digital presence.
EDITORIAL & COMMUNICATIONS INTERN
(2009 – 2010)
Collaborated on research and outreach at the University of Zulia’s Communication Research Center.